Ethyl Ad and Poster Collection: Founded in 1923 Ethyl Corp was formed by General Motors and Standard Oil of New Jersey (ESSO). General Motors had the “use patent” for TEL as an antiknock, based on the work of Thomas Midgley, Jr., and ESSO had the patent for the manufacture of TEL. Since the patents affected the marketing of TEL, General Motors and ESSO formed Ethyl Corp; each parent company had a 50% stake in the new corporation. Since neither company had chemical plant experience, they hired Dupont to operate the manufacturing facilities. After patents ran out, Dupont started manufacture of TEL on their own and Ethyl started running its own operations. (Wikipedia)
Ethyl Ad and Poster Collection:
1930’s Ads and Posters:
1933 Take A Tip From Us. Next Time Stop At The Ethyl Pump
1933 Gee, Pop – They’re All Passing You. Next Time Stop At The Ethyl Pump
1934 Take Your Car Across The Bridge with Ethyl
1937 ‘Looks like a stampede to Ethyl this summer!’
1940’s Ads and Posters:
1941 The Dawn Patrol. Ethyl
1942 What’s In A Name. Ethyl is a trade make name
1942 What’s In A Name. Ethyl is a trade mark name
1943 We owe so much to Bud Jones. Ethyl Corporation
1945 The Best Gasoline Is Still Fighting. Ethyl
1947 How many Gasoline Companies Display This Trademark. Ethyl Corporation
1947 Each Dot represents an oil refiner displaying this trademark. Ethyl
1948 Can You Guess their real names. Ethyl
1948 When you go to the zoo, the ‘Trade-Marks’ Of Nature… When you buy gasoline.. the Trade-Mark ‘Ethyl’
1948 When you see these birds The ‘Trade-Marks’ of Nature identify them for you. When you buy gasoline The Trade-Mark ‘Ethyl’
1950’s Ads and Posters:
1952 There’s a big difference between a lima… and … llama. Ethyl Gasoline
1952 Today As Yesterday Cars Run Their Best On The Best Gasoline. Ethyl
1953 Today As Yesterday, cars run their best on the best gasoline. Ethyl
1953 Today As Yesterday… Cars run heir best on the best gasoline. Ethyl
1953 Today As Yesterday… Cars run heir best on the best gasoline. Ethyl
1953 Today As Yesterday… Cars run heir best on the best gasoline. Ethyl
1953 Today As Yesterday… Cars run heir best on the best gasoline. Ethyl
1953 Today As Yesterday. Cars run their best on the best gasoline. Ethyl
1953 Today As Yesterday. Cars Run Their Best On The Best Gasoline. Ethyl
1953 Today as Yesterday – Cars run their best on the best gasoline. Ethyl
1953 Today as Yesterday Cars Run Their Best On The Best Gasoline. Ethyl
1953 Today As Yesterday, cars run their best on the best gasoline. Ethyl
1953 Today as yesterday … Cars Run Their Best On The Best Gasoline. Ethyl
1954 What A Powerful Difference Ts High-Octane Gasoline Makes!! Ethyl
1954 What A Powerful Difference High-Octane Gasoline Makes! Ethyl
1954 What A Powerful Difference This High-Octane Gasoline Makes! Ethyl
1954 What a powerful difference this high-octane gasoline makes! Ethyl
1954 There Are 68,000 Traffic Lights In The U.S.A. Ethyl
1955 The Darting Road Runner. The Smart Bird. It’s smart to use premium gasoline. Ethyl
1956 Make every weekend an extra vacation. Ethyl Corporation
1958 Your car makes this a Magic Circle. Ethyl
1959 Ethyl. There’s another story behind the 1959 cars
